Fiji businesses showcase products in New Zealand

A total of 44 products from Fiji are being showcased at the 2023 Fine Foods New Zealand event this week.

The Auckland show will allow major players in the hospitality, foodservice and food retail industries to see first-hand what products Fiji has to offer.

Panpac Distributors Ltd, a subsidiary of the CJ Patel Group, is participating in the event, and General Manager Rajiv Prasad, says will be showcasing their popular ‘Fiji Made’ brands.

“Our team will also do sampling during this show so that customers can compare with the products they are currently buying,” he said.

“Currently our major customer base has been the Pacific community in New Zealand and with this show we would like to present Fijian Made products to other communities.”

Seafood supplier, Golden Ocean Fish is also participating in the event.

General Manager Business Development and Marketing, Umendra Prasad said such events are a chance to exchange information and create more product awareness

“Our expectation from this showcase is to gain market shares in tuna products at all levels such as wholesales, distributors and retailers.”

Sai Yee Foods Ind Ltd, Export Manager Ken Yee also aims to captivate the attendees of Fine Foods 2023.

“We hope to re-establish our presence in the New Zealand market as we see this as a vital channel to allow our business to reach more customers,” said Yee.

“In this regard we aim to sign up distribution channels for large supermarkets and retail outlets.

“This event will obviously be a stepping stone for us to reach out to other markets internationally.”