Siuhuu launches into Fiji market

Sydney-based company ‘Siuhuu’ has launched its services in Fiji, with plans to expand to Vanuatu and Samoa in the near future.

The online marketplace has around 200 businesses selling food, beverages, handicrafts, jewellery, and more to customers based in Australia, New Zealand, and the United States. 

Tongan founder Akanesi Kaufusi, who has a background in business theology, launched the venture two years ago after taking a course in web development.

Kaufusi noted: “When I was living in Wellington, New Zealand, I was struggling to find Pacific Island products and services near me so I thought, ‘If only there was a marketplace for Pacific Island people?’. That was 14 years ago. Then I moved to Sydney, Australia, and I experienced the same struggle. Some of my family and friends who’ve lived in Australia for 10 years don’t know any Samoan or other Pacific Island restaurants [near them], so I thought why don’t I take up this challenge and create this platform.” 

Kaufusi believes the Siuhuu platform can address this marketing issue for Pacific MSMEs. 

Read more at www.islandsbusiness.com